Elegant
design over exact implication
Design as a
communication-oriented discipline
Despite
all the negative connotations, persuasion is not necessarily an underhanded
device, but rather a socially acceptable form of reasoning.
Because
all human communication is, in one way or another, infiltrated rhetorically,
design for visual or verbal communication cannot be exempt from that fact.
According
to Quintilian, rhetorical figures generate rules that can be looked upon as
means of "lending credibility to our arguments" and "exciting
the emotions."
He
also considered the use of these figures as "the art of saying something
in a new form" to give a message greater vitality and impact.
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